Vanity Phone Numbers: Building Your Brand Identity
Many successful companies rely heavily on brand recognition (large or small). A vanity phone number that is attached to a product or service can greatly increase your company’s brand recognition. Your company gains an edge over the competition when customers can identify a vanity phone number with a brand.
- 800, 888, 877, 866, and 855 toll free exchanges provide one number for your customers to call.
- Your customer pays nothing when calling your toll-free number.
- If your vanity phone number is easy to remember then a customer will call you, not your competitor.
- Toll free exchanges can be routed [ported] to any number. Therefore, if your company moves, the vanity phone number moves with you.
Effective Marketing Advantages
Vanity phone numbers have been proven to attract attention and are easy to remember – two of the most fundamental goals of any marketing message. If the number matches the marketer’s name, product or service, a compound marketing affect is created each time the number is mentioned. However, the single most important reason is their ease of recall. This fact not only increases marketing response rates where vanity numbers are used but it lengthens them as well as the numbers can be recalled more easily if a buying decision is not immediately made. A vanity phone number will produce incremental calls, leads, inquiries or referrals that lead to increased revenue and sales.
Posted on September 12, 2011 by smsgov
With the first anniversary of the new 855 area code toll free telephone numbers just weeks away, we can all agree the release of 855 was a resounding success. 855 numbers are more popular every day–at large corporations, small businesses and for personal use. Nobody could have predicted quite how popular 855 would be–and how well recognized they are by the consumer as a toll free phone call. If the demand keeps up, the 844 area code toll free phone numbers should be released soon.
"Coming Soon"
